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June 28, 2021
Are you considering ditching your 9-to-5 to be a full-time freelancer? You are not alone; freelancing is becoming a more acceptable career style. Currently, there are approximately 1.1 billion freelancers in the world. This means that around 31.4% of the total workforce in the world are freelancers. (Report)
You’ve weighed the pros and cons and have decided to go for it. Now, how do you start? Everyone’s journey is different, but here are the basics to set you in the right direction. Whether you want to jump in with both feet or you want to start freelancing on the side while working a traditional job.
First things first, what are you going to do? Are you providing social media management services, accounting, graphic design? Define what it is you will be offering and be clear about it.
Start by thinking of your ideal client. Where do they live, what do they do for work, what type of business they are in, what do they like to do?
The more specific you are, the better you’ll be able to find them and speak to them. This is your niche. Instead of targeting the full market, select a segment of that market and specialize in it. When you establish a niche you soon become known as an expert in a certain field, which will make you stand out from the competition.
No matter the service you are offering, every potential client will ask to see samples of your work. First, gather the pieces that reflect your best work and put them on a shareable Dropbox or Google Drive folder. If you haven’t had any client work you can add, use the work you’ve created to practice. Every gig you work on can then build up your portfolio.
A good review sells. When prospects see that previous clients are singing your praises they’ll be more likely to trust your services and hire you.
Always ask for a testimonial after working with a client. If you haven’t had any clients to get testimonials from, get creative. Offer your services to your network at a one-time-only discounted rate in exchange for that good review.
A big mistake new freelancers make is greatly underpricing their services to get their foot in the door. The issue with this practice is that once you do it, it is a hard hole to get out from. Think about it, you don’t want to be hired because you are the cheapest, you want to be hired because you are the best. Don’t compete with price, compete with value and stay true to it. Set a competitive price that reflects your experience, and the value you add.
You don’t have to have the fanciest website out there; in fact, you don’t even have to start with one. But make sure everyone in your network and everyone you meet knows what you do. Establish an online presence, refine your LinkedIn profile and add links to your portfolio, Fiverr gig or website on your social media. Clients can come from unexpected places, but they won’t come if no one knows what you are doing.
Possibly the most intimidating part of freelancing is approaching people to sell your service. But, once you get that first client, not only will your confidence grow but so will your reputation. To get your first client, ask yourself “where is my target audience most present?”. Are they B2B executives?
You might be able to find them on LinkedIn. Check out FB groups where your audience might be hiding, do research online and don’t be afraid to send an email. Share your message where your audience is most likely to see it. To start out, you can always use job board sites like Upwork and Freelancer.
Starting out as a freelancer is risky and can be scary. But, the risk is worth the freedom and independence that come with freelancing.
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October 19, 2022
When running a successful business, relevant data and clear information are vital and powerful resources in every industry. And right now, data entry services are some of the most useful and in-demand jobs. Do you have an irresistible attraction for precision and great time management skills? Well, then data entry might be an exciting career for you to consider!
July 11, 2022
Does this ever happen to you? You have a task that you know you have to complete by a certain day, yet you can’t seem to get it done. You keep pushing it and pushing it until the deadline comes. You frantically work to complete the task; you are stressed and feel that you wasted valuable time.